Data 360 · Data Model71 tasks
Configure Data 360 Identity Resolution
Set up identity resolution rulesets so records merge into unified customer profiles, and fix resolution problems such as bad relationships or records that fail to link.
Method
How MeshMesh does it
- Drafts a phased plan for the fix before doing any live work.
- Works through the data that feeds identity resolution: data model object queries, ingestion and mappings.
- Configures the identity resolution ruleset and runs it.
- Builds the pieces that use the unified profiles, such as a data graph, calculated insights and segments, and sets them active.
- Checks the results through the Query API against the blueprint, and reports a calculated insight that fails on a platform limit.