Marketing Cloud · Marketing Cloud Next24 tasks
Build Conversational Email Agents
A user gets an email campaign in Marketing Cloud Next that holds a conversation with recipients, along with campaign agents that behave as intended. This covers building new campaign and email agents and fixing ones that are not working.
Method
How MeshMesh does it
- Creates the parts a campaign needs before the agent flow: a segment, email content and a campaign record.
- When fixing an existing Campaign Creation agent, edits its defaults, its capture action, its brief-saving step and its instruction blocks, and removes questions it no longer needs to ask.
- Saves, commits and activates a new agent version.
- Tests the agent in Marketing Cloud to confirm the change, for example that it now writes a campaign brief without asking about email type.
- When fixing conversational email templates, diagnoses the reported defects and audits every template for the same problems.
- Moves images to a persistent location. When programmatic template updates through the API fail, it falls back to browser automation in the CMS editor.
Related capability: Build Marketing Cloud Next Campaign Flows.
Products
Products and features it works with
Bars show how many of this capability's tasks touched each product.