Build Marketing Audience Flows

1. Prepares the data the audience needs, such as loading synthetic CRM records for a demo and diagnosing a failing Account data stream until it syncs.
2. Builds the Data 360 segment: title and geographic filters, or include and exclude criteria with a domain blocklist, then triggers publish.
3. Creates or redesigns the email content the flow sends, and publishes it.
4. Builds the audience flow on an existing segment and adds a Path Experiment with Send Email paths for a subject-line test.
5. Saves the flow as an inactive draft, so nothing is sent until a human activates it.

For flows that span more channels, see Build Multi-Channel Campaign Flows.