MeshMesh from Salesforce
Marketing Cloud · Marketing Cloud Next

Build Multi-Channel Campaign Flows

Set up the data, audience, content and flow that a campaign needs to reach people across email, SMS and WhatsApp in Marketing Cloud Next, ready for a human to activate.

27 tasks
Method

How MeshMesh does it

  1. Discovers the org and writes a phased plan for an email, SMS and RCS nurture flow.
  2. Builds the data side: a member engagement data model object with relationships and a saved data graph definition, and audience segments in Data 360.
  3. Creates the campaigns, sometimes with campaign briefs.
  4. Writes content. This can be placeholder content items, WhatsApp session messages and a template draft in CMS, or branded CMS email content.
  5. Deploys the flow, for example a simplified flow as Draft. Flow deployment can fail repeatedly and stall the task.
  6. Leaves Setup UI work to a human, such as SMS channel activation, the data graph build, merge-field wiring and real-time entry.

Next: Configure Marketing SMS Messaging.

Products

Products and features it works with

Bars show how many of this capability's tasks touched each product.

Features
Marketing Cloud Next

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