Marketing Cloud · Marketing Cloud Next

Integrate Marketing Form Handlers

Connect web forms to Marketing Cloud Next flows so that each form submission creates or updates a Lead with the right fields mapped.

13 tasks
Method

How MeshMesh does it

  1. Reads the existing form handler and the flow it feeds, then maps form fields to Lead fields. Existing fields are remapped and new ones added as needed.
  2. Updates the flow's create-lead and update-existing-lead elements to carry the new fields.
  3. Activates the new flow version and confirms that the linked form handler is published, so the pipeline goes live.
  4. When asked for a new form, builds a native lead capture form in the marketing CMS folder with Lead fields, customizes the thank-you message and saves it. The form-triggered flow is generated automatically and left in draft for activation.
  5. For larger setups, deploys supporting pieces alongside the form handler: a custom field, a permission set, the CMS form and an event-triggered flow.

Forms often end up embedded in a page. The next capability for that is Build Marketing Landing Pages.

Products

Products and features it works with

Bars show how many of this capability's tasks touched each product.