Marketing Cloud · Marketing Intelligence14 tasks
Configure Multi-Touch Attribution
Turn on multi-touch attribution in Marketing Intelligence so that campaign touches get credit and the attribution dashboards fill with data.
Method
How MeshMesh does it
- Audits the org's marketing, Data 360 and service setup.
- Checks that the data is ready: delivery and conversion records, Marketing Intelligence permission sets, and the Campaign and Ad data lake objects.
- Writes an activation plan and waits for the user's approval before changing anything.
- Adds channel data to the Marketing Intelligence dashboards. Where Data 360 ingestion or CMS API errors come up, it works around some of them.
- Configures the attribution model with engagement and conversion signals and several credit models.
- Tries to deploy the attribution model. In the evidence, platform errors often block this step.
Next capability: Configure Marketing Intelligence Dashboards.