Marketing Cloud · Marketing Cloud Next

Build Nurture Campaign Flows

Build lead and customer nurture campaigns in Marketing Cloud Next: a flow that sends a series of emails over time, ready for a marketer to publish and switch on.

17 tasks
Method

How MeshMesh does it

  1. Explores the org and creates the nurture campaign.
  2. Builds Data 360 segments for the audience and for exclusions.
  3. Builds and deploys the flow. This is a segment-triggered flow with email sends and engagement-based wait branches, or a record-triggered flow with scheduled paths. Then it links the flow to the campaign.
  4. Adds suppression logic. It creates a Contact checkbox field and a scheduled flow that sets the field from the exclusion segments. Then it updates the nurture flow's exclusion checks to use that field and the campaign member status.
  5. Publishes the nurture emails through the Aura API with the correct block schemas.
  6. Verifies the deployment and produces a report, leaving everything as a draft when the user asks for that.
  7. Leaves activating the flow, and often publishing the emails, to the user.

For flows that span more than email, see Build Multi-Channel Campaign Flows.

Products

Products and features it works with

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